Our story
We built this for caterers ready to sell more deliberately.
The origin
This started with one catering company in Washington, DC. Excellent food, a real reputation, and a pipeline that ran mostly on referrals, inbound, and luck. We built a named account list, outbound infrastructure, and a way to start conversations with the firms they actually wanted.
The pattern was obvious: strong operators, weak sales motion. Many caterers can feed a major event flawlessly, but have no repeatable way to find the next one.
CaterSalesIQ installs the missing sales engine: target accounts, outreach, CRM, and follow-up designed for how catering sells from reply to tasting to repeat account.
Great kitchens deserve a real sales function.
The founder
Rigo Zazueta
Founder
CaterSalesIQ was founded by Rigo Zazueta after a career in Fortune 100 B2B sales, including Safeco, where disciplined pipelines were built and run, not improvised.
The approach is simple: clear discovery, steady follow-up, and early objection handling. CaterSalesIQ turns that into a system for winning and growing corporate catering accounts.
What we hold to
How we operate.
We build real systems, not marketing theater
No vanity dashboards. No campaigns that disappear. Infrastructure you keep.
We work with caterers who respect the craft
The food has to be real. We sell serious kitchens, not weak ones.
We measure ourselves by your recurring revenue
Qualified tastings, first orders, repeat clients, and stronger accounts are the scoreboard.